Netflix presents its subscription with advertising. So if you subscribe to the Essential plan with advertising, you pay 5.99 euros per month to see advertising from 15 to 30 seconds before and during your series and films. Here’s everything you need to know about this pack.
Netflix unveils its brand new package” Essential with ad“. You only pay 5.99 euros per month for this subscription, considered the cheapest on the SVOD platform. On the other hand, as explained numeramasee advertisements before and during playback of your series, films and documentaries.
Keep in mind this is not a surprise. Already in April, Netflix expressed the desire to integrate advertising. Meanwhile, in search of new users to entice, the streaming giant has partnered with Microsoft to manage the technology used to serve the ads. However, the company had not yet announced the terms of this new offer. Here’s everything you need to know about Netflix Essential with ads.
Netflix with advertising: price, date and content available
There are five key things to remember about Netflix’s ad-supported offering.
- Netflix Essential with advertising costs 5.99 euros per month in France.
- This subscription is available from November 3, 2022 at 5 p.m (Paris time).
- Ads that appear before or during the content will remain between 15 and 30 seconds.
- Average 4 to 5 minutes of advertising per hour Visit is planned.
- Some series and films will not be availableat least initially.
On the latter point, Netflix promises loudly numerama that 85% of the catalog will be available through the Essential offer with advertising. Furthermore, Netflix must succeed in renegotiating certain contracts with studios that initially signed programs without commercials. Apparently, all the original content of the SVOD service is unaffected by these legal issues.
The Essential plan with ads offers up to 720p (HD) video quality, and Netflix says that this is now also the case with the classic Essential package. However, downloading the programs to watch them offline is not included in the formula.
In addition to France, Netflix Essential will also be available with ads at launch in Germany, Australia, Brazil, Canada, South Korea, the United States, Spain, Italy, Japan, Mexico and the United States.
Netflix and targeted advertising
Netflix tries to seduce advertisers by offering them the opportunity to target large and diverse audiences that traditional television may not be able to capture. Advertising can also be targeted by country and program type (comedy, drama, action, etc.). In the same way, broadcasters can also prevent certain advertisements from being shown in front of a film that contains scenes that do not match the image they wish to project for themselves.
To purchase an Essential subscription with advertising, you must provide your name, email address, date of birth, and gender upon registration. This data allows advertisers to see which ads may be of interest to you. Also note that the ads in question cannot be redistributed, as is sometimes the case on YouTube, for example. You must see them in full. In contrast, numerama indicates that child profiles do not contain ads.
Why does Netflix turn on ads?
By offering a more affordable formula, the SVoD platform hopes to attract a new audience put off by the service’s high prices. You should know that a large number of users are considering unsubscribing from Netflix. The Essential offering with ads could make it possible to satisfy those who find other subscriptions too expensive without sacrificing its margins thanks to advertising revenue.
The writing ofFrandroidremains doubtful. When we asked the question in a poll, the majority of you made it clear to us that Netflix with ads is a big no.
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